Strategic Communications Congress for Research and Higher Education Institutions

3 months ago  By  Iuliana Velniciuc     No comments

What risks and challenges do Higher Education & Research Institutions face when it comes to reputation and branding? Can AI shape reputation formation and alter our ability to control how others see us? 

Strategic Communications Congress for Research and Higher Education Institutions, 
28 – 30 October in Berlin – Germany, will provide you with a variety of tools and strategies

for a globally integrated collaborative brand experience and communication system by selected experts from leading international and national institution.
Further information
https://events.euroacad.eu/a.php?sid=go0.2jt0bqm,f=6,u=72697eb7ca5e8931354c6483bbd7e6e,n=go0.2jt0bqm,artref=11380

Main topics:

• Agile communication

• Ranking and University League Table

• Strategic partnerships: the role of communication in international
collaboration

• Strategic use of social media and social advocacy

• Branding and reputation management in crisis communication

Workshops:

• Developing a strategic communication campaign

• Reputation games: tools and strategies to engage internal
stakeholders

• Developing an employer branding

• Engaging your communities with videos, instagram stories and documentary clips

Your high-level international speakers:
(amongst others)

• CPE Lyon, Director of Communications and Industrial Relations
• ETH Zurich, Head of Public Relations

• European Commission, Head of Strategic Communication, DG Communication (tbc)
• University of Cambridge, Head of Social Media and Audiovisual
• Lund University, Head of International Press

For group enrollments and early bird registration please contact: Neha Mathur, Key Account Manager 
Phone: +49 30 80208022518,    Mail:neha.mathur@euroacad.eu ,
(mailto:neha.mathur@euroacad.eu)

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